Wednesday, July 23, 2008

Our National Animal

India has its fair share of Tiger Reserves. India’s National Animal, the tiger happens to be a symbol of strength and speed. India boasts of two-dozen Tiger Reserves. The fastest mammal on Earth, the tiger happens to be the joy and pride of India. The Royal Bengal tiger is amongst the most majestic species of the tiger. Sixty percent of the total population of the wild tigers in the world resides in India. Amongst the best-known tiger reserves in India is the Bandhavgarh in Madhya Pradesh. It is often referred to as the crown in the wildlife heritage of India. Tourists at Bandhavgarh can spot Royal Bengal Tigers, cheetals, leopard, gaur, sambhar, and many more faunal species. Which is your national animal ?

Wednesday, July 16, 2008

Bikes are for all

India has a huge market for motor bikes. Almost every house has at least one bike for themselves. It has become necessity more than luxury to have a motor bike due to traffic and gas price and it provides most convinient way to reach local destinations. Other than that Indian love riding for style and fun. In India more than 6 Million motorcycles are purchased every year.
In India Motor cycle Market Has a Bike for the need of every individual whethere style, power or comfort.

Lower - Middle Class

These 100 CC motorcycles in India consist of those bikes which offer great value for money advantage. These bikes attract mostly the office goers who want maximum fuel-efficiency with minimum price that may start from Rs.32,000-35,000 ($800 – 850) approximately.
Middle Class

The market of 125 cc segment bikes in India is very stiffly competitive and its players like Bajaj, TVS, Hero Honda launch their bikes with comparatively attractive design and sporty features. These bikes also offer fuel-efficient performance but also bear a quiet higher price tag starting from Rs. 40,000-45,000 ($1000 - 1100)approximately.

Middle - Upper Middle Class

These bikes are relatively bigger in size, sporty and stunning in looks and superb in performance. These motorbikes attract young riders passionate for style and performance. Motorcycles in this category host lots of sporty features like: sporty aerodynamic looks, large fuel tank, robust on road presence, large alloy wheels etc. These bikes carry a heavy price tag starting from Rs.55,000-60,000 ($1400 - 1500)approximately.

Higher Class
The bikes in this segment have created a niche market in India that attracts those bike enthusiasts who want ultimate biking experience. These bikes are teamed up with heavy duty engines for right from the grand on road presence to the unmatched power performance. In India there are not so many players in this field but Royal Enfield, Yamaha and Honda are up there thundering the roads with their macho bikes.

Starbucks of India

India has always been predominantly a Chai (Tea) drinking nation. Coffee has been only moderately popular in some southern states, other than that it has been Chai (Hindi term for Tea), Chahaa (Marathi term for Tea), cutting (Mumbai term for half tea cup), maramari (another popular term from western India for tea) all the way!However, there has been a sudden change in this trend with coffee becoming more and more popular in recent times especially among the younger population. The roadside Chai (Tea) thelas (shops) outside colleges and offices have been replaced by hip coffee joints like Barista and Café Coffee Day. The Chai (tea) that used to cost couple of rupees (5 cents) is replaced by coffee costing something like Rs. 100 ($2.50).

New Delhi-based Barista Coffee Company opened its first "coffee bar" in India four years ago. Today it operates 130 cafes around the country, which bear an uncanny resemblance to Starbucks. The company is quick to dismiss any comparisons. "Our inspiration was the traditional Italian Espresso bars where the idea is to create a 'home away from home," said Brotin Banerjee, vice president of marketing with Barista. India's Barista cafes offer similar gourmet coffee drinks to Starbucks and Wi-Fi access in a handful of locations.Barista's menu features everything from a latte to cappuccino, caramel cafe, cafe mocha, flavored coffee and deserts like brownies and cakes. Regular patrons at Barista are students and young professionals 18 to 35 years old.

Café Coffee Day is another cool place to sit and relax witha cup of cofee. CCD just like Barista offers a pleasant experience but at a comparitively chaeper price. Café Coffee Day (CCD) pioneered the café concept in India in 1996 by opening its first café at Brigade Road in Bangalore. Recognizing the potential that lay ahead on the horizon, Café Coffee Day embarked on a dynamic journey to become a large organized retail café chain with a distinct brand identity of its own. From a handful of cafés in six cites in the first 5 years, CCD has become India’s largest and premier retail chain of cafes with 607 cafes in 98 cities around the country. “Enthused by the success of offering a world-class coffee experience, CCD has opened a Café in Vienna, Austria and is planning to open other Cafes in the Middle East, Eastern Europe, Eurasia, Egypt and South East Asia in the coming months.”

Tuesday, July 15, 2008

Get paid for incomin calls

The mobile phones in India were a big buzz 5-6 years back and only 1 million people had cell phoned in India. The major reason cited was that you have to pay even to receive a call. I remember a time of 5 -6 years back where a call charged Rs.33 ($0.75 Approx) per minute and later it came down to free of charge. All because of a healthy ongoing competition of the markets. Now see the major shift in the every growing economy of India that 250 - 300 million people have cell phones.

But the incoming charge is going to hit back again. Surprised!. But the only difference this time that you get paid for receiving incoming calls. For the 1st time ever an incoming call will neither be charger nor free infact a person will be paid for recieving it. Isn't that interesting. This is major ploy by Virgin mobiles to attract the market of cell phones connections. Currently a person will be paid 10 paisa per minute ($0.04 Approx) to receive an incoming. Virgin Mobile has entered the Indian market through a 50:50 joint venture with the Tatas. The Tata Group’s telecom arm, Tata TeleServices, will form the JV to introduce the Virgin brand in the world’s fastest growing telecom market.